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Canada Goose bolsters executive team
New appointments are set to drive continued global growth. 

By Isabella Griffiths

1 September 2016

Luxury outdoor brand Canada Goose has bolstered its executive team with the appointments of Lee Turlington as chief product officer, Jackie Poriadjian-Asch as chief marketing officer, and Scott Cameron as EVP of eCommerce, stores and strategy. 
 
Bringing extensive expertise across a variety of industries, the new executive members are expected to significantly broaden the company’s leadership capacity, playing a primary role in driving product innovation, supporting continued global growth, and maximising the brand’s future opportunities. 
 
Lee Turlington brings more than 25 years’ experience in apparel and outerwear with previous leadership roles at Nike, Patagonia, The North Face and Fila, and has worked in a consulting role for Canada Goose over the past ten years. He will oversee the growing design & merchandising organisation with a strong focus on innovation across new product categories.
 
Jackie Poriadjian-Asch joins Canada Goose from UFC, where she was SVP of global brand marketing. In her new role she will continue to build and oversee an integrated marketing team and will be responsible for developing a business intelligence practice to provide insights that will help shape strategy across all aspects of the business.
 
Joining the company from McKinsey & Co., where he was a partner, Scott Cameron will serve as the EVP of eCommerce, stores, and strategy, where his responsibilities will be to grow Canada Goose’s direct-to-consumer channels globally, including the upcoming launch of the company’s first flagship retail stores in Toronto and New York City.
 
Meanwhile, Kevin Spreekmeester, who joined Canada Goose in 2008 and recently served as chief marketing officer, will move into the new role of chief brand officer. 
 
Canada Goose products are sold in 50 countries, with the company having grown more than 2,000 per cent in the last decade.  
 
This story first appeared on wwb-online.co.uk


 
 
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