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The Box launches in Hackney
A new fashion and lifestyle sample sale concept launches in Hackney Walk, east London.

By Rebecca Jackson

17 March 2017

A new sample sales concept, The Box, will launch at retail destination, Hackney Walk, in east London at the end of the month.
 
Multimedia events space, The Box, will host a curated calendar of premium events and retail initiatives including weekly pop-up sample sales from luxury brands, workshops, launch events and exhibitions.
 
Located in Hackney Walk opposite Burberry’s outlet store in Chatham Place, The Box provides an independent platform for emerging and established designers. Further collaborations include YMC, Folk, Birkenstock and more to be announced soon.
 
British retailer Liberty London, will host a four-day sample sale at The Box, offering customers the opportunity to shop Liberty London menswear, womenswear, kids, accessories, nightwear, home and stationery.
 
Founder of The Box, by Natalie Basrawy, says, “I noticed an opportunity for a premium sample sale venue in East London, especially Hackney with this area previously lacking a retail offer of this kind."


 
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