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Richard James unveils new shop-in-shop concept at Selfridges London
The Savile Row brand will offer its complete range of products.


Victoria Jackson

21 August 2016

Savile Row brand Richard James has opened its first store-in-store concept within Selfridges, Oxford Street.
 
The 50 m2 store offers the full range of products within the premium department store’s Men’s Formalwear area, from its made-to-measure tailoring through to shirts, casual wear and accessories.
 
The light, inviting space has been designed by Andy Martin Architecture and is based on the same award-winning design that the practice originated in 2014 for Richard James’ flagship Savile Row store.
 
"We are thrilled to be launching a designated Richard James destination within
our men’s formalwear department here at Selfridges,” says Selfridges menswear buying director, Bosse Myhr. “We are excited to offer our customer a wider edit, and to continue to grow our long standing relationship with the Richard James team."
 
Sean Dixon, Richard James’s founder and managing director adds, “We’re very excited to be involved with such a forward looking store as Selfridges and in such an original way. On Savile Row we have always strived to break down barriers and make what we do accessible as well as desirable, and our purpose designed space at Selfridges allows us to do exactly that in a new environment.
 
“We’re really looking forward to the opportunity to introduce our personal tailoring and ready-to-wear collections to new customers in exactly the way that we want to,” he adds. 

Related: New signings for St James's Gateway 

 
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