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It’s My Generation launches new website
Online boutique stocks a range of emerging British designers.

Carey Whitwam

16 April 2013

British online boutique It's My Generation has launched its new flagship website. The e-commerce platform brings together emerging British designers across fashion, gifts and lifestyle.

The new-look website offers customers an easier shopping experience with its clear product descriptions and simple checkout process. The site now includes a wish list and price alert feature to keep track of desired items and a compare button has been introduced across the product pages.

“We launched the original ItsMyGeneration.co.uk site 12 months ago and are delighted to mark the anniversary with a brand new look," says Katy Cox, managing director of Its My Generation. "Our virtual boutique is packed with unusual finds and new treasures from a whole new generation of designers, and we wanted a fabulous and functional new site that would provide the perfect backdrop for their covetable creations."

“When designing the site, we spent many hours in our shoppers’ shoes and have come up with a shopping experience that is engaging, fun, and above all mixes the best of boutique shopping with the unique pleasure that comes from buying from home. There are no queues at the till, no adverts and no wait for the changing room, just pure unadulterated retail therapy at its very best,” she adds.

 
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