Interactive shop windows for Ted Baker
Immersive experience launched across selected UK and European stores.
By Isabella Griffiths
16 March 2017
British lifestyle brand Ted Baker has launched an interactive store window as part of its s/s 17 ‘Keeping up with the Bakers’ campaign and 360 shoppable film experience.
Created by Nexus Interactive Arts, a division of Nexus Studios, the displays will be active across select stores throughout the UK and Europe and will encourage passers-by to literally immerse themselves into the seemingly utopian world of The Baker family.
By placing their hands onto palm print window sensors, peeping tom passers-by will be photographically caught in the act and their image composited into an element of the window set, itself including a television, a window and a portrait on the wall.
The windows have integrated the very latest Computer Vision technology to track a person's face, and, without a green-screen environment, artfully composite their face into scenes from the world of The Baker family.
Simultaneously, the same photo will be composited onto an emblematic image from the ‘Meet the Bakers’ world and will be published on tedbaker.com. From there, users will be able to share their image across social media channels.
Ted Baker’s Regent Street store will also make use of Whispering Window technology, which effectively converts the entire window into a speaker. Passers-by will hear sound effects for the interactive moments that will bring the entire window to life.
Nexus has integrated the latest advancements in real time compositing and facial tracking to place the viewer within window displays and fully engage them in the world of the Bakers.
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