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Hull's cultural hub gains new designer store
Fashion brand Poorboy Boutique is the first retailer to launch within the £80m development.

By Rebecca Jackson

15 March 2017

Independent vintage fashion brand, Poorboy Boutique, is to open a 1,000 sq ft store located in Hull’s Fruit Market development.
 
Opening at the end of this month, the store will launch on Humber Street as part of the £80m Fruit Market rejuvenation project for the UK City of Culture in 2017 led by Wykeland Beal.
 
The regeneration of the Fruit Market as Hull’s first ‘urban village’ includes a new and refurbished commercial, retail and leisure space based on Humber Street. The commercial units will be complemented by a development of 101 new mews-style homes around private courtyards, due to start construction by the summer.
 
Poorboy Boutique will offer a selection of clothing from brands such as Barbour, Burberry, Adidas, Levi’s, and Tommy Hilfiger, as well as upcycled, pre-owned vintage pieces.  
 
Tom Watson, development surveyor at Wykeland Group, says, “We’re very much looking forward to Poorboy Boutique joining to enhance the Humber Street community. Poorboy Boutique will add to the list of local independent operators, including restaurants and creative businesses, that make the Fruit Market a great place to visit and enjoy, during the day and into the evening.”
 
He continues, “We’re already seeing a significant increase in footfall to the area.  People are hearing about the transformation of the Fruit Market and are coming here to see the changes for themselves – it is becoming a destination in its own right.”


 
 
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