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H&M announces Balmain collaboration
The latest designer tie-up will hit stores in November.

By Isabella Griffiths

17 May 2015

Swedish young fashion chain H&M has announced its latest designer collaboration with Parisian fashion house Balmain. The collection will go on sale on 5 November and will be available in 250 stores worldwide and online, featuring clothing and accessories for women and men.
 
Founded in 1945, Balmain has grown into a global pop-culture phenomenon under the creative directorship of Olivier Rousteing, and is worn by celebrities such as Kendall Jenner and Jourdan Dunn (pictured above with Rousteing). 
 
"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it," says Olivier Rousteing.
 
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, creative ddvisor at H&M.


 
 
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