About us  |  Contact  |  Twitter  |  Facebook  |  Pinterest  |  Instagram


 
News
 

Geox introduces new store concept
Italian label presents new ‘X-Store’ design incorporating a multi-sensory shopping experience.

By Rebecca Jackson

18 May 2017

Italian brand, Geox, has unveiled plans to roll out its ‘X-Store’ design concept, with plans to implement the layout in key stores worldwide. Initially previewed in the brand’s Covent Garden store in London and the Via del Corso store in Rome at the end of 2016, the concept has just launched in Toronto and Kuala Lumpur.
 
With a focus around breathability and wellbeing, the label aims to provide a multi-sensory experience through technology in-store, engaging all five senses. 
 
Visitors can view integrated digital screens and interactive displays where customers can customise their experience, find out more about an item, learn about Geox products and benefit from style recommendations.
 
The new design preserves and enhances any existing architectural features such as glass windows, columns, ceilings and exposed brickwork, working them with the new technological features. WiFi, free charging stations and the entire Geox catalogue is available in the fitting rooms. 
 
The new store concept will continue to host Goex’s men’s, women’s and children’s ranges, which includes clothing, footwear and outerwear categories. The store will also carry key styles such as the Nebula trainer, which incorporates a 3D-breathability system, and the Amphibiox style, a product line that ensures water-tightness.


 
 
MOST POPULAR
 
Newsletter
 
Sign up now to receive MWB's e-newsletter, packed with industry news and features. 
Captcha
 Security code
 

Related Stories
Top Drawer unveils s/s 17 line-up
Top Drawer unveils s/s 17 line-up

The London trade event will welcome keys names across home, gift, fashion and craft.

Subscribe to MWB
 

Get the inside story on the menswear trade as well as saving a massive 40%.

Get the inside story on the menswear trade as well as saving a massive 40%.
 
Subscribe Now
Advertise with MWB
 

Advertising in MWB reaches the buyers that matter and gets real results. Call Sharon on +44 (0)1484 846069 now to book your advert.

Advertising in MWB reaches the buyers that matter and gets real results. Call Sharon on +44 (0)1484 846069 now to book your advert.
 
Download media pack
MWB May Issue 239
 

Read the latest issue of MWB magazine.

Read the latest issue of MWB magazine.
 
Read the latest issue online